Named a game-changer in online shopping, Styloko has been making waves in the fashion industry since in launched in 2010 in the UK and more recently in the US too (launched in 2014). And while online shopping sites sure aren’t a new thing, we drill down into what makes Styloko stand out in the market, earning recognition as one of the best fashion and beauty websites and 8/10 votes in a road test of the best fashion apps and websites.

The platform connects shoppers to the products they love fast with tools that understand what they’re looking for, visual-search recognition technology and shoppable editorial content. Once logged in, users can personalise Styloko to suit their style, follow favorite brands to stay up to date, and save items they love in your WantList which sends notifications when they go on sale.


The WantList app by Styloko uses our Visual Discovery technology to show users the items that are both more expensive — ‘luxe’ — or less expensive — ‘less’ — for items similar by color, pattern, and shape. Using Tinder-like interface, shoppers can Swipe left to dismiss the product or swipe right to save it in their WantList (which immediately syncs with desktop).

Keeping abreast all sorts of innovation in the fashion and technology space, Styloko wants to be where their customers are before any other retailer, which is why they’ve brought the Styloko shopping experience to your wrist via the Apple Watch. Now, who wants to swipe right for dresses instead of guys? *raises hand*


Styloko wants to inspire and keep their community of fashionistas (more than 91k on Facebook alone!) always in the know with the latest trends, style tips and exclusive interviews through easily shoppable editorial content from expert editors like British Vogue contributors Bay Garnett.

The best bit? We’re bringing you a flavour of Styloko at #INTERLACED2015, as Ivailo Jordanov, Founder and Head of Products will be joining a panel on How Technology is Changing the Fashion Industry. See you all there!

If you want to find out more about the future of fashion join us at #INTERLACED2015 on 3rd September. Tickets are on sale now.

To keep up-to-date with our activities and upcoming events, follow us on Twitter or Facebook or sign up for our newsletter.


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Posted on

August 15, 2015

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