by interlaced215 | Aug 22, 2015 |
Among the established fashion tech pioneers who will take part in INTERLACED 2015, we are extremely excited to welcome a range of emerging companies and fresh talents who are not afraid to experiment, push their boundaries and redefine fashion. FORMBYTIME is one of them. THE COMPANY FORMBYTIME was established in 2013 in Vienna by Leonhard Peschta and his father Michael Peschta. The family heritage is steeped in the jewellery making tradition and now spans three generations of jewellers. Leonhard’s grandfather Karl Peschta set up his own studio in the 1930s after having studied under the guidance of Josef Hoffman, one of the founders of Wiener Werkstätte. His son Michael took over the family business in 1980 and continued it with a commitment to careful craftsmanship. With FORMBYTIME Leonhard and Michael Peschta pursue to develop jewellery objects that combine traditional workmanship with the ideas and concepts of contemporary art. A Media Arts graduate with a vast experience in building machines within an artistic context, Leonhard’s approach to jewellery design is informed by his fascination with mechanics and the aesthetics of automate movement. THE COLLECTION The electromechanical pieces can change their form, capturing the aesthetics of motion and allowing the wearer to interact with the jewellery. They are made of precious metals and are connected to the wearer’s mobile device via Bluetooth. The jewellery objects represent the attempt to expand the idea of jewellery by incorporating the possibility of movement. The collection unites technical sophistication with minimalistic aesthetic elegance. Each piece is designed and produced in the family’s jewellery atelier in Vienna. The first collection is available in platinum- or...
by interlaced215 | Aug 15, 2015 |
Women currently control an estimated $20 trillion in annual consumer spending worldwide. At the same time, the pace of technology adoption & innovation has rapidly increased in the last two years while becoming more and more ingrained into our daily lifestyle. But despite this, the options for women to purchase technology-focused accessories are limited, and the commerce platforms available to experimental brands are limited. 2014 was a year of change for women and technology; female purchasing power grew further and advances were made to address the gender gap in tech. Within technology, wearables took the market full-swing, Apple continued to dominate, fashion-tech became a ‘thing’, and headphones made their reemergence. One subsequent result and influence was a newfound interest by tech brands and companies, new and old, designing and building products for women. This is where Teqtique comes in: Teqtique is a female-focused, multi- brand e-commerce store and lifestyle brand that brings together the most unique, high-quality, and fashion- forward products from around the world that champion the mergence between fashion & technology. Founded by Jennytha Raj, an ex-technology management consultant with degrees from Imperial College London and University of Warwick, the e-store was set up to make women feel comfortable buying technology and integrate it seamlessly into their lifestyle. Teqtique aims to help close the gap in the segmented market for technologies, especially for those based outside the US and provide a channel for new and young companies and brands looking to reach new markets and audiences.
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