SPEAKER SPOTLIGHT: TEQTIQUE

SPEAKER SPOTLIGHT: TEQTIQUE

Women currently control an estimated $20 trillion in annual consumer spending worldwide. At the same time, the pace of technology adoption & innovation has rapidly increased in the last two years while becoming more and more ingrained into our daily lifestyle. But despite this, the options for women to purchase technology-focused accessories are limited, and the commerce platforms available to experimental brands are limited. 2014 was a year of change for women and technology; female purchasing power grew further and advances were made to address the gender gap in tech. Within technology, wearables took the market full-swing, Apple continued to dominate, fashion-tech became a ‘thing’, and headphones made their reemergence. One subsequent result and influence was a newfound interest by tech brands and companies, new and old, designing and building products for women. This is where Teqtique comes in: Teqtique is a female-focused, multi- brand e-commerce store and lifestyle brand that brings together the most unique, high-quality, and fashion- forward products from around the world that champion the mergence between fashion & technology.   Founded by Jennytha Raj, an ex-technology management consultant with degrees from Imperial College London and University of Warwick, the e-store was set up to make women feel comfortable buying technology and integrate it seamlessly into their lifestyle. Teqtique aims to help close the gap in the segmented market for technologies, especially for those based outside the US and provide a channel for new and young companies and brands looking to reach new markets and audiences. 
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