SPEAKER SPOTLIGHT: STYLE DIVISION

SPEAKER SPOTLIGHT: STYLE DIVISION

It’s not easy to define Anton Dvorakovsky. Working in digital marketing for luxury fashion and travel brands while also running Style Division – lifestyle, fashion, photography and tech blog – pretty much describes our idea of work hard, play hard. You can spot him at the craziest festivals one day and at a VR demo the next. Trust us, he’s got the best stories to tell! Through Style Division, Anton brings his readers the latest style trends, street photography and technology related to fashion and retail. Functioning as a standalone site for over 2 years, Style Division has been involved in a number of projects with brands such as Zara, Hard Graft, flydubai, Alexander McQueen and Logitech, to name a few. Before #INTERLACED2015, where Anton will join as a speaker and official blogger, we caught up with him for a short interview.  How do you define fashion tech? Anton: It’s the partnership of two important disciplines – fashion and technology. Even though they stand on opposite ends of the spectrum (fashion is cool and hip whilst technology might be seen as geeky) over the last couple of years both have progressed and intertwined in ways nobody could have imagined. What excites you about this emerging industry?  Anton: The fast nature of fashion is complemented perfectly by the development of new and emerging technologies. A few years ago it was simply impossible to create an accessory with sensors and beacons for a reasonable price and yet in 2015 it’s not uncommon to see wearables on people’s wrists. The adoption and understanding of technologies among the public is also growing quickly. You’re no longer...
SPEAKER SPOTLIGHT: STYLOKO

SPEAKER SPOTLIGHT: STYLOKO

Named a game-changer in online shopping, Styloko has been making waves in the fashion industry since in launched in 2010 in the UK and more recently in the US too (launched in 2014). And while online shopping sites sure aren’t a new thing, we drill down into what makes Styloko stand out in the market, earning recognition as one of the best fashion and beauty websites and 8/10 votes in a road test of the best fashion apps and websites. The platform connects shoppers to the products they love fast with tools that understand what they’re looking for, visual-search recognition technology and shoppable editorial content. Once logged in, users can personalise Styloko to suit their style, follow favorite brands to stay up to date, and save items they love in your WantList which sends notifications when they go on sale. The WantList app by Styloko uses our Visual Discovery technology to show users the items that are both more expensive — ‘luxe’ — or less expensive — ‘less’ — for items similar by color, pattern, and shape. Using Tinder-like interface, shoppers can Swipe left to dismiss the product or swipe right to save it in their WantList (which immediately syncs with desktop). Keeping abreast all sorts of innovation in the fashion and technology space, Styloko wants to be where their customers are before any other retailer, which is why they’ve brought the Styloko shopping experience to your wrist via the Apple Watch. Now, who wants to swipe right for dresses instead of guys? *raises hand* Styloko wants to inspire and keep their community of fashionistas (more than 91k on Facebook...
SPEAKER SPOTLIGHT: TEQTIQUE

SPEAKER SPOTLIGHT: TEQTIQUE

Women currently control an estimated $20 trillion in annual consumer spending worldwide. At the same time, the pace of technology adoption & innovation has rapidly increased in the last two years while becoming more and more ingrained into our daily lifestyle. But despite this, the options for women to purchase technology-focused accessories are limited, and the commerce platforms available to experimental brands are limited. 2014 was a year of change for women and technology; female purchasing power grew further and advances were made to address the gender gap in tech. Within technology, wearables took the market full-swing, Apple continued to dominate, fashion-tech became a ‘thing’, and headphones made their reemergence. One subsequent result and influence was a newfound interest by tech brands and companies, new and old, designing and building products for women. This is where Teqtique comes in: Teqtique is a female-focused, multi- brand e-commerce store and lifestyle brand that brings together the most unique, high-quality, and fashion- forward products from around the world that champion the mergence between fashion & technology.   Founded by Jennytha Raj, an ex-technology management consultant with degrees from Imperial College London and University of Warwick, the e-store was set up to make women feel comfortable buying technology and integrate it seamlessly into their lifestyle. Teqtique aims to help close the gap in the segmented market for technologies, especially for those based outside the US and provide a channel for new and young companies and brands looking to reach new markets and audiences. 
The brands found on the site are carefully curated based on quality, appeal, design, usability and innovation. We challenge you...
ANNOUNCING INSIDER TRENDS RETAIL TOUR & INTERLACED

ANNOUNCING INSIDER TRENDS RETAIL TOUR & INTERLACED

If you are reading this, the chances are you’re interested in technology, fashion & the factors shaping the future of the industry. Well, well, well.. you’re in luck my friend because we have a treat for you. INTERLACED is thrilled to announce our partnership with retail-focused trendspotting company Insider Trends. Insider Trends believes that to fully understand and embrace the emerging retail concepts you shouldn’t just commission a powerpoint presentation and instead, experience them for yourself. This is why the company’s retail trend tours are so popular among senior decision makers in the fashion, retail and beauty industries who want to be at the forefront of their field. No wonder they count the likes of Hermes, Chanel and L’Oreal among their clients.   We have teamed up with Insider Trends to offer you a discounted package that includes a full-day Insider Trends retail tour on 2nd of September and a full-access ticket to INTERLACED conference and fashion tech show on 3rd September. Tickets are limited to 12 participants per tour, so get them while you can! WHAT IS THE INSIDER TRENDS TOUR? The Insider Trends future of retail tour is a full-day experience that lets you discover some of the best retail concepts in the world, and meet the innovators shaping the future of retail. Each store on this action-packed itinerary will demonstrate the future of retail coming to life. There’ll be a chance to meet some of the strategists and agencies behind some of these trendsetting projects, too. Lunch will be held at an innovative venue, packing inspiring experiences into every moment of the day. It’ll be led by Cate Trotter,...