SPEAKER SPOTLIGHT: STYLE DIVISION

SPEAKER SPOTLIGHT: STYLE DIVISION

It’s not easy to define Anton Dvorakovsky. Working in digital marketing for luxury fashion and travel brands while also running Style Division – lifestyle, fashion, photography and tech blog – pretty much describes our idea of work hard, play hard. You can spot him at the craziest festivals one day and at a VR demo the next. Trust us, he’s got the best stories to tell! Through Style Division, Anton brings his readers the latest style trends, street photography and technology related to fashion and retail. Functioning as a standalone site for over 2 years, Style Division has been involved in a number of projects with brands such as Zara, Hard Graft, flydubai, Alexander McQueen and Logitech, to name a few. Before #INTERLACED2015, where Anton will join as a speaker and official blogger, we caught up with him for a short interview.  How do you define fashion tech? Anton: It’s the partnership of two important disciplines – fashion and technology. Even though they stand on opposite ends of the spectrum (fashion is cool and hip whilst technology might be seen as geeky) over the last couple of years both have progressed and intertwined in ways nobody could have imagined. What excites you about this emerging industry?  Anton: The fast nature of fashion is complemented perfectly by the development of new and emerging technologies. A few years ago it was simply impossible to create an accessory with sensors and beacons for a reasonable price and yet in 2015 it’s not uncommon to see wearables on people’s wrists. The adoption and understanding of technologies among the public is also growing quickly. You’re no longer...